The View From Watery Mountain

Natural Bath and Body Products

“Are your products natural?” It seems like a simple question, but the answer is surprisingly complicated.  “Natural” is a marketing term with no actual definition when it comes to bath and body products. No official body in the U.S. regulates the use of the term for cosmetic formulations. So, people can reasonably disagree about what they consider natural when it comes to ingredients. The definition of natural is “existing in or formed by nature.” That’s a good start, but includes many things you wouldn’t want in your shampoo and conditioner. For example, poison ivy and crude oil are both...

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